Football and Charity – Coaching for Hope

I enjoyed writing about the Homeless World Cup and the work that they do so it only seems natural to keep talking about the positive impact football can have on people.

I have decided to start writing (fairly) regular profiles on charities that use football for good, and the next charity I want to write about is ‘Coaching for Hope’

Coaching for Hope Logo.ashx


Coaching for Hope


“Our mission is to create better futures for young people and disadvantaged groups in deprived communities around the world using the convening power of football to promote education, teach life skills, develop health and well being, build self efficacy and encourage social mobility.”

Coaching for Hope is charity that works with communities in West and Southern Africa with the goal of using football to educate, build self-esteem and provide opportunities to vulnerable people. By using coaches from the UK the charity helps train local volunteers to be able to deliver football coaching sessions with the goal of providing  education and support.

Most of the young people that Coaching for Hope work with are very vulnerable, with many of them suffering as a result of poverty, disability or HIV.


The goal of these coaching sessions is to build positive relationships and encourage long term support for these young people who may not usually have access to any kind of sporting facility or any kind of help. So far over 50,000 young people have been part of Coaching for Hope and they have managed to train about 1,000 local coaches.

The coaching sessions try to incorporate sessions in basic life skills, health care advice and general support. Issues such as substance abuse are covered with the hope that the young people who take part in these sessions will see a long term positive change in their life.


It is a massive project and Coaching for Hope is supported by many different corporate partners as well as receiving support from various football clubs in England. Coaches from Brighton and Hove Albion, Everton, Hull City, Queens Park Rangers and Tottenham Hotspur have all been involved in supporting Coaching for Hope in various ways.

They also have a very supportive relationship with DJ and musician Norman Cook (Fatboy Slim) who has helped raised the profile of the charity through fundraising and visiting many of the projects.

Coaching for Hope, Norman Cook in Mali 2006
Norman Cook is a strong supporter of Coaching for Hope and has donated time, money and equipment to the charity.

As with all charities there are various ways in which you can support Coaching for Hope. You can donate £5 via text message by texting GOAL11 £5 to 70070. You can also donate money regularly by visiting here.

It is also possible to actually volunteer with Coaching for Life through Skillshare International and you can find out more details by visiting this site.

It is true what Nelson Mandela once said…

“Sport has the power to change the world.”

The more I read about projects like Coaching for Hope the more I think that football really does have the power to change things for the better. It is a universal language and can be used to bring people together and provide new opportunities for people who need them.

Visit coaching for hope at their website –

Follow them on Twitter – @CoachingforHope

Like them on Facebook

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