In the last few years football clubs have had to find new ways of interacting with fans. The rise of social media has meant that they need to try to be a bit more switched on when it comes to advertising matches, breaking news and generally keeping fans informed about what is happening with their team. The way we, the supporters, communicate with our clubs is now done almost entirely through our keyboards, our Twitter feeds and our Facebook timelines.
Some sides are very good at making sure that fans are involved, have a voice and are kept up-to-date. Motherwell are one such club. They have a very busy social media team and their Twitter, Facebook, Instagram and YouTube pages are always very active.
One additional thing that sets Motherwell apart from other teams is their unique take on advertising their up-coming matches. For every game that Motherwell are involved in they publish incredible one-off match day posters. Just to prove how good these are, here is every poster from the 2014/15 season so far…