Le Coq Sportif are a brand who’s exposure in football has come and gone over the years. Undoubtedly they have produced some iconic strips but for the last few years they have been very, very quiet. This season however it looks like they are starting to make a comeback, beginning with some beautiful new kits and some clever marketing. The French company was founded 130 years ago, in 1882, in Romilly-sur-Seine near Troyes. It has been involved in some of the greatest sides of the last 100 years and has always been synonymous with the French national team.

LE-COQ-SPORTIF_FOOTBALL_PSG_1982_WEB-660x441 LE-COQ-SPORTIF_FOOTBALL_INTER-MILAN_WEB-660x433 LE-COQ-SPORTIF_FOOTBALL_FRENCH-NATIONAL-TEAM_WEB-660x638 LE-COQ-SPORTIF_FOOTBALL_ASTON-VILLA_1982_WEB-660x442 LE-COQ-SPORTIF_FOOTBALL_ARGENTINA_MARADONA_1986_WEB-660x441 2002-Sénégal-660x433 2001-2005-Nantes-660x440 1986-PSG-660x438

In terms of recent history things have been quiet and unassuming, however there is a line on the very stylish Le Coq Sportif website that sums up their plans for the next few years…

‘The fans are waiting for us. They love football, and so do we. We are ready to write a new page.’

Two clubs are the focus of Le Coq Sportif’s new range of football teamwear – ACF Fiorentina and AS Saint-Etienne. Without showing you all of the materials on the website (you should really have a look at it), the French company have put in a lot of effort to try and involve fans and show a connection between the clubs and the supporters. In an age of identikit templates produced en-masse it is nice to see companies make an effort like this. For the design of the new kits they have kept things simple but beautiful.

Here is a flavour of the website, and more importantly the new stunning kits for each club –

AS-Saint-Etienne

gallery-image-1

Screen Shot 2015-07-05 at 13.42.08 Screen Shot 2015-07-05 at 13.42.22 Screen Shot 2015-07-05 at 13.42.42 Screen Shot 2015-07-05 at 13.43.08

g_HOMMEEU15FWASSE_REPLICA_001_BLEBLE_5 g_HOMMEEU15FWASSE_REPLICA_001_BLEBLE_4 g_HOMMEEU15FWASSE_REPLICA_001_BLEBLE_1
g_HOMMEEU15FWASSE_REPLICA_001_VERVER_5 g_HOMMEEU15FWASSE_REPLICA_001_VERVER_4g_HOMMEEU15FWASSE_PRO_JERS004_VERVER_1 

g_HOMMEEU15FWASSE_REPLICA_001_BLABLA_5 g_HOMMEEU15FWASSE_REPLICA_001_BLABLA_4 g_HOMMEEU15FWASSE_REPLICA_001_BLABLA_1

FOOT - L1 - 2015  *** Local Caption ***

 

335px-ACF_Fiorentina_2.svg

gallery-image-1

Screen Shot 2015-07-05 at 13.57.38 Screen Shot 2015-07-05 at 13.57.56 Screen Shot 2015-07-05 at 13.58.17 Screen Shot 2015-07-05 at 13.58.37 Screen Shot 2015-07-05 at 13.59.00

g_HOMMEEU15FWFIORENTINA_RE002_BLEBLE_5 g_HOMMEEU15FWFIORENTINA_RE002_BLEBLE_4 g_HOMMEEU15FWFIORENTINA_RE002_BLEBLE_1 g_HOMMEEU15FWFIORENTINA_PR001_VIOVIO_5 g_HOMMEEU15FWFIORENTINA_PR001_VIOVIO_4 g_HOMMEEU15FWFIORENTINA_PR001_VIOVIO_1

FOOT - COUPE D'ITALIE - 2015 Firenze, Fiorentina - Juventus, coppa Italia  2015-04-07 © Niccolo' Cambi/Massimo Sestini *** Local Caption ***

There is also a pretty great line of fan wear that is really nice, here is a small selection of that –

g_HOMMEEU15FWHITIOU_FZ_SWE001_VERVER_1 g_HOMMEEU15FWASSE_TENUE_PR003_BLEBLE_1 g_HOMMEEU15FWALLEZ_LES_VER001_VERVER_1 g_HOMMEEU15FWACF_OITOU_TEE001_BLEBLE_1 g_HOMMEEU15FWACF_ITON_PO_H001_GRIGRI_1g_HOMMEEU15FWACF_ORUL_CREW001_GRIGRI_1

On the evidence of this latest range of football shirts and fashion hopefully the Le Coq Sportif comeback continues!

Untitled

Leave a Reply

Category

European Football

Tags

, , ,